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Symposium on Cyber-Management and Public
Administration
Introduction
Donald C. Menzel
Managing in a high tech, information intensive environment is an
increasingly difficult and complex matter. The Internet, the World Wide Web,
gateways, FTP, URLs, servers, browsers, search engines, listservs, html,
chat rooms, email have entered the vocabulary of public and private sector
managers. Webmasters, an occupational specialty that did not even exist a
mere five years ago, are now members of every organization of any size.
Public managers need to learn about managing in a cyber-driven organization
and public administration scholars need to understand how cyber-technology
is changing the face of traditional public management.
This symposium takes a first step toward examining
the emerging world of cyber-management in government agencies in the United
States. Although the articles that comprise the symposium focus on agencies
in the United States, many insights derived from the articles would seem to
have transnational relevance.
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Going Online: What Public Managers Need to Know
Stephen A. Maclin
This paper discusses cyber-technology and its effective integration
in government and public agencies. Four questions are addressed regarding
the technology integration process: (1) Which types of goals are reasonable
for cyber-management? (2) Which initial steps should an agency take to
integrate its existing technological structure with the requirements of
cyber-technology? (3) Is there a need for separate Intranet and Internet
policies? And, (4) which cost and effectiveness factors should be used in
creating and maintaining a World Wide Web site?
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The Cyber-Management Environment: Where
Technology and Ingenuity Meet Public Purpose and Accountability
Richard K. Ghere
and Brian A. Young
This paper guides managers in understanding the complexities of the
cyber-environment emerging around public organizations. First, it
differentiates among some specific functions of cyber-management in
government: access engineering, substantive policy communication, records
keeping, decision making support, and informal communication. Second, this
paper discusses the legal environment of cyber-management as circumscribed
by open records laws and public information policies that vary among states.
And finally, it suggests how technologically intensive environments may
harbor some unintended consequences that confound managerial activities.
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Wired Government: Information Technology,
External Public Organizations, and Cyberdemocracy
Jason Hansen Alexander
and Joseph W. Grubbs
Current trends in public information management focus on traditional
concerns over the efficiency and performance of public agencies. However,
innovations in information technology and policy, including data
warehousing, civic networking, and the Internet, provide a unique
opportunity to create external public organizations which emphasize
democratic participation in the processes of governance. Planning for
cyber-management now and in the future must consider the factors of
externalization and political interactivity in order to integrate the
delivery of services and increase citizen access to public information.
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Tangled Webs In Public Administration:
Organizational Issues In Distance Learning
Dianne Rahm
and B.J. Reed
The rapid growth of distance learning modalities to deliver education
programs is having a major influence on higher education in the 1990's. This
article examines the changes occurring in the delivery of curriculum and the
use of technology to restructure course offerings. It also discusses the
management and organizational issues that surround distance learning
initiatives based on two national surveys of schools of public affairs as
well as a series of eight case studies on distance learning in public
affairs programs active in delivering coursework at a distance.
Findings from the surveys indicated a growing number
of programs actually use distance learning approaches with most using fiber
optics and computer technologies. Adopters of distance learning technologies
are driven to do so largely by external stakeholders. Adopters are also more
likely to report that powerful external actors are interested in promoting
the use of distance learning technologies and are more likely to perceive
increased competition from other programs.
The case study findings indicate that line
responsibility for program delivery resides in the departments housing
public affairs programs while much of the operational and management
responsibilities lie outside these departments. This provides some relief of
administrative burden but at the cost of considerable duplication and
overlap. Also, while fiber and satellite systems still dominate, Internet
based delivery is increasing rapidly and, as noted in the surveys, external
pressure by administrators and policy officials drive much distance learning
growth.
These findings raise questions about appropriate
levels of program control, organizational barriers to effective delivery of
educational programming and the rapid change in use of Internet as a
delivery systems.
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Privatization and Managerial Ethics in the
Information Age
Donald C. Menzel
This paper explores the ethical implications for public managers facing
the pressures of privatization and the rapidly expanding use of Information
Technology in the workplace. The privatization "rage" is occurring
at a time that happens to coincide with another "rage’-- the Internet
"rage." How, if at all, are these "rages" challenging
public management ethics? Will the time honored ethical principles and
values of the past serve public managers of the present who find themselves
drawn increasingly into the ethical haze of privatization and the ethical
time warp of the Information Age?
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